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  1. Dirección de Mercadotecnia - administración

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    organizaciones y la sociedad. DIRECCIÓN DE MERCADOTECNIA. Philip Kotler. Cómo se hacen los negocios en una economía global que cambia con rapidez. Dirección de Mercadotecnia - administración
    http://www.administracion.yolasite.com/resources/Direccion%20de%20mercadotecnia.pdf
  2. KOTLER ON STRATEGIC MARKETING - glen l. urban . 2014

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    Jun 20, 2010 ... Philip Kotler's status as a major thought leader in marketing is widely ... perspective on the nature of Philip Kotler's overall contributions to ... KOTLER ON STRATEGIC MARKETING - glen l. urban . 2014
    http://glenurban.com/app/webroot/files/academic/kotler.pdf
  3. Chaotics: Managing and Marketing in the Age of Turbulence

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    GCS Business Capital LLC. Philip Kotler. S. C. Johnson & Son Distinguished Professor of International Marketing. Kellogg School of Management, Northwestern ... Chaotics: Managing and Marketing in the Age of Turbulence
    http://yamhill.ucsd.edu/marketing/ucsdmarketingcouncil/chaotics.pdf
  4. Behind the Veil: Insights and Influences On Kotler's ... - CHARM

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    conclude with the contention that Kotler's work contributed to the legitimacy of the ... academics or practitioners, would deny that Philip Kotler has played a ... Behind the Veil: Insights and Influences On Kotler's ... - CHARM
    http://faculty.quinnipiac.edu/charm/CHARM%20proceedings/CHARM%20article%20archive%20pdf%20format/Volume%2012%202005/16%20bourassa%20cunningham.pdf
  5. 1 Defining Social Marketing - Sage Publications

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    CHAPTER. 01-Kotler (Social)-45475.qxd 11/9/2007 6:35 PM Page 3 ..... Marketing by Philip Kotler and Gerald Zaltman, coins the term social marketing. 1 Defining Social Marketing - Sage Publications
    http://www.sagepub.com/upm-data/19260_Chapter_1___Defining_Social_Marketing.pdf
  6. Creating Customer Value, Satisfaction, and Loyalty - Pearson ...

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    A Framework for Marketing Management, Fourth Edition, by Philip Kotler and Kevin Lane Keller. Published by Prentice Hall. Copyright © 2009 by Pearson ... Creating Customer Value, Satisfaction, and Loyalty - Pearson ...
    http://wps.pearsoncustom.com/wps/media/objects/2426/2484677/MKT101_Ch04.pdf
  7. Kotler on Marketing: How to Create, Win and Dominate ... - Altfeld Inc.

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    available at no charge to the user. Kotler on Marketing: How to Create, Win and Dominate Markets. By. Philip Kotler. There are three kinds of companies: those ... Kotler on Marketing: How to Create, Win and Dominate ... - Altfeld Inc.
    http://altfeldinc.com/pdfs/Kotler.pdf
  8. an interview with Philip Kotler & John A. Caslione - Emerald Group ...

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    Philip Kotler is one of the world's foremost experts on the strategic practice of marketing, voted the first Leader in Marketing Thought by the American. Marketing ... an interview with Philip Kotler & John A. Caslione - Emerald Group ...
    http://www.emeraldgrouppublishing.com/learning/management_thinking/interviews/pdf/kotler_caslione.pdf


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