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  1. Dirección de Mercadotecnia - administración

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    organizaciones y la sociedad. DIRECCIÓN DE MERCADOTECNIA. Philip Kotler. Cómo se hacen los negocios en una economía global que cambia con rapidez. Dirección de Mercadotecnia - administración
    http://www.administracion.yolasite.com/resources/Direccion%20de%20mercadotecnia.pdf
  2. KOTLER ON STRATEGIC MARKETING - Glen Urban's website

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    Jun 20, 2010 ... Philip Kotler's status as a major thought leader in marketing is widely ... perspective on the nature of Philip Kotler's overall contributions to ... KOTLER ON STRATEGIC MARKETING - Glen Urban's website
    http://glenurban.com/app/webroot/files/academic/kotler.pdf
  3. Reconceptualizing marketing: An interview with Philip Kotler

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    Philip Kotler is a name synonymous with the development of marketing as an academic discipline and operational practice over the last three decades. He has  ... Reconceptualizing marketing: An interview with Philip Kotler
    http://ac.els-cdn.com/0263237394900213/1-s2.0-0263237394900213-main.pdf?_tid=4678f2dc-c8d2-11e3-93cc-00000aacb360&acdnat=1398029300_6ce1be0091247e6914e6ba07a1ec20c1
  4. Behind the Veil: Insights and Influences On Kotler's ... - CHARM

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    conclude with the contention that Kotler's work contributed to the legitimacy of the ... academics or practitioners, would deny that Philip Kotler has played a ... Behind the Veil: Insights and Influences On Kotler's ... - CHARM
    http://faculty.quinnipiac.edu/charm/CHARM%20proceedings/CHARM%20article%20archive%20pdf%20format/Volume%2012%202005/16%20bourassa%20cunningham.pdf
  5. Interview: Philip Kotler - Wiley Online Library

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    The world's leading marketing expert, Philip Kotler, S.C. Johnson & Son. Distinguished Professor of International Marketing at the J. L. Kellogg Graduate. School ... Interview: Philip Kotler - Wiley Online Library
    http://www.lbs.staging.mosaic-digital.com/files/357/BUSR310.pdf
  6. 1 Defining Social Marketing - Sage Publications

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    CHAPTER. 01-Kotler (Social)-45475.qxd 11/9/2007 6:35 PM Page 3 ..... Marketing by Philip Kotler and Gerald Zaltman, coins the term social marketing. 1 Defining Social Marketing - Sage Publications
    http://www.sagepub.com/upm-data/19260_Chapter_1___Defining_Social_Marketing.pdf
  7. Marketing Insights From A to Z: 80 Concepts Every Manager Needs ...

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    “The bagwan of Marketing strikes again. Leave it to Phil Kotler to revisit all of our blocking and tackling at just the right time . . . and as all great marketers. Marketing Insights From A to Z: 80 Concepts Every Manager Needs ...
    http://www.col.org/SiteCollectionDocuments/country-information/marketinginsightsfroma-z.pdf
  8. Marketing Management, Millenium Edition

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    Philip Kotler. Custom Edition for ... by Philip Kotler. Copyright © 2001by .... the mind of their publics. Philips, the Dutch electronics company, advertises with the  ... Marketing Management, Millenium Edition
    http://dl.ueb.vnu.edu.vn/bitstream/1247/2250/1/Marketing_Management_-_Millenium_Edition.pdf


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